js2 Posted March 10, 2011 Report Share Posted March 10, 2011 http://slam.canoe.ca/Slam/Hockey/NHL/2011/03/09/17558356.html SUNRISE, Fla. -- Air Canada, one of the NHL's largest financial corporate backers, is threatening to withdraw its sponsorship if the league doesn't take "immediate" and "serious" action on headshots, QMI Agency has learned.In a strongly worded letter addressed to NHL commissioner Gary Bettman on Wednesday, Denis Vandal, Air Canada's director of marketing/communications, expressed concern over recent incidents of headshots and concussions. ... "We are contacting you (Wednesday) to voice our concern over (Tuesday night's) incident involving Max Pacioretty and Zdeno Chara at the Bell Centre in Montreal," wrote Vandal. "This is following several other incidents involving career-threatening and life-threatening headshots in the NHL recently." Vandal noted the controversial issue is becoming bad for Air Canada's brand. "From a corporate social responsibility standpoint, it is becoming increasingly difficult to associate our brand with sports events which could lead to serious and irresponsible accidents; action must be taken by the NHL before we are encountered with a fatality. "Unless the NHL takes immediate action with serious suspension to the players in question to curtail these life-threatening injuries, Air Canada will withdraw its sponsorship of hockey." Link to comment Share on other sites More sharing options...
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